When it comes to Amazon book descriptions, you need to be creative to stand out. You’ve seen generic formulas for writing a book description as well as lists of things to include. You’ve also seen a lot of book descriptions that read the same and make your eyes glaze over.

Don’t get me wrong, you’ll want to make sure to include relevant keywords, add reviews, maybe some comp titles. But the book description itself needs to be unique.

Give your blurb a focus. Your book description is your pitch. It will make or break a sale. You need to grab the reader’s attention and give them a feel for your story — and you do that by showing your book through a specific angle, a sort of synecdoche if you will, a part that represents the whole.